Information We Collect
This Betfair privacy policy explains the categories of information that may be collected when you visit the site, create an account, contact support or use betting services. Data can include identity details, age, address, contact information, device identifiers, login records, payment information, transaction history, betting activity and communications. Verification records may also be collected to satisfy age checks, anti-money-laundering controls and account security duties.
Technical information may include IP address, browser type, operating system, approximate location, referring pages, session duration and cookie identifiers. The exact data collected depends on the services used, legal requirements and the permissions available on your device.
How We Use Your Information
Personal information may be used to open and manage accounts, process deposits and withdrawals, provide customer support, prevent fraud, meet regulatory duties and improve site performance. It can also be used to personalise content, manage promotions, test security controls and investigate unusual activity.
Where marketing consent is required, promotional messages should only be sent on an appropriate legal basis. You can usually change communication preferences through account settings or unsubscribe links. Service messages about security, account changes or transactions may still be sent because they are necessary to operate the account.
Data Sharing and Disclosure
Information may be shared with payment providers, identity-verification services, fraud-prevention partners, hosting companies, analytics suppliers, professional advisers and regulators. Sharing should be limited to what is necessary for the stated purpose and supported by contractual or legal safeguards.
Data may also be disclosed when required by law, court order, licensing condition or a legitimate investigation. If information is transferred across borders, appropriate protections should be used, such as recognised contractual clauses or equivalent safeguards. This site should not present user data as a public asset or sell sensitive account records without a lawful basis.
Your Rights
Depending on your jurisdiction, you may have rights to access, correct, delete, restrict or export personal information. You may also have the right to object to certain uses, withdraw consent and complain to a data-protection authority. Some records cannot be deleted immediately where retention is required for tax, anti-fraud, anti-money-laundering or dispute purposes.
To make a request, use the contact details provided on the site and be ready to verify your identity. A clear request should state the account email, the right being exercised and the information concerned. Responses may be delayed where a request is complex, repetitive or affects the rights of another person.
Retention, Security and Contact
Personal information should be retained only for as long as needed for account operation, legal compliance, fraud prevention and dispute resolution. Security measures may include encryption, access controls, monitoring, secure payment channels and staff confidentiality duties. No system can guarantee absolute security, so users should also use strong passwords, enable available account protections and avoid sharing login credentials.
Privacy questions can be submitted through the contact page. This policy may be updated when services, laws or processing practices change. Last updated: 30 July 2026.